The integration of issue and attitude research, targeted communications, and on-going impact assessment as well as coordination through communication with internal and external stakeholders ensures the optimal success and maximum efficiency of large-scale development campaigns.
Public Relations/Communications Audits to determine effectiveness and appropriateness of existing plans, materials, staffing and budget in supporting the institutionís resource-generating goals, especially as they relate to facilitation of a major capital, comprehensive or other fundraising campaign
Integrated Marketing Program Development to conceive and implement a comprehensive marketing program that will support major development campaigns, as well as student recruitment, alumni relations, and general public relations activities, including media relations
Development of Positioning Initiatives based on a review of the strengths of an institution and its heritage, its strategic goals, and opportunities presented in the external environment. This work lays the foundation for early adoption of campaign themes and messages, preparation of the campaign case statement, and campaign cultivation
Marketing and Evaluation Research designed to gather the data needed to formulate positioning and solicitation strategies; to evaluate attitudes of alumni, donors, and other important stakeholders; and to assess the effectiveness of campaign communications.
Editorial Services including development, writing and editing of issue-oriented materials such as the campaign case statement, major articles, newsletters and opinion pieces to position the institution, its president/CEO, board chair, or other senior administrator or faculty; and of reports, strategic plans and occasional papers designed for donors, prospects, or the general public.
Media Relations Program assessment and development designed to facilitate achievement of the institutionís highest priorities. Methods include strategic communications planning, approaches to media gate keepers and influencers, repositioning of the institution in the mediaís eyes, building relationships with important journalists, customizing campaign information to reach specific audiences via media, and other individually designed efforts. Our experts have proven skill at getting institutions into regional and national news, as well as off the front page during times of crisis.
Staff Development including recruitment of new staff and professional development among current staff. GDA-Integrated Services offers programs that range from single on-campus workshops (i.e. PR Preparation for a Campaign) to mentoring programs designed to derive the greatest benefit from the public relations staff and resources.
PR Staff Transition Support provides counsel and hands-on services up to and including serving as on-site interim chief public relations officer during critical periods of transition.
Media Training for the president and other key people to increase their comfort with working with news media and enhance their effectiveness in using media to convey institutional messages during good and the bad times ahead. Our experienced experts will create a customized program including message development, constructive strategies, practice interviews, and other skills to advance individual strengths.
Crisis and Issue Management organizes institutional response to unanticipated internal or external events that jeopardize or offer opportunity for development and related campaigns. We are available 24/7 to provide leadership and extra hands to create and facilitate the most appropriate activities in addressing urgent, sensitive challenges. In addressing crises, it is not so much that the event happened that is critical to an institution, but what the institution does about it.
Fundraising Event Management including the planning and implementation of events to achieve maximum support for the fundraising program. Whether the event is a groundbreaking for a new campus building, campaign kickoff, cultivation dinners, or other development-related gathering, GDA-Integrated Services will work with staff to create events that cultivate donors and prospects.
Creative Services strategically designed to advance awareness, understanding and advocacy of the institutionís vision, as well as support the goals of the fundraising program with customized, cost-effective products including: